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Fernando Vela Meza.

UX/UI
DESIGNER

Having 7+ years working closely with business taking care of the needs of the users to design strategies to create and improve digital products and services and almost 6 years working as a UX UI designer by creating digital products and interfaces to improve the User Experience.

SKILLS

UX UI SKILLS

KNOWLEDGE LEVEL IN FRAMEWORKS

UX Design

85%

UI Design

95%

Service Design

50%

Design Thinking

85%

Atomic Design

95%

KNOWLEDGE LEVEL IN SOFTWARE

Sketch App

95%

Adobe XD

90%

FIGMA

80%

InVision

95%

Zeplin

95%

AXURE RP9

70%

Adobe Photoshop

90%

Adobe Illustrator

90%

RELEVANT COURSES

Accessibility: Design for all | Course Certificate
 
 
 
Mobile User Experience (UX) Design | Course Certificate
 
 
 
Service Design Program | Face-to-face format

88Duration of 50 practical hours | Jun 2018 - Aug 2017

  • Diploma for having completed the Service Design Program | Face-to-face format | Duration of 50 practical hours.

UX Immersion Program and Digital Product Design | Face-to-face format

Duration of 125 practical hours | Sept 2017 - Nov 2017

  • Diploma for having completed the UX Immersion Program and Digital Product Design | Face-to-face format | Duration of 125 practical hours.

Design Thinking | Face-to-face format

Duration of 16 hours

  • Course “Design Thinking, the new mentality to accelerate innovation" taught by: Sebastián Eduardo Grassi. Citibanamex University. Date: July/ 20/ 2017 / at Citibanamex corporate from Mexico City.

Google suite | Face-to-face format

Duration of 24 hours

  • G Suite certificate | Awarded by XERTICA for having participated in the Training in mail, calendar, hangouts and drive.

IDF - Course Certificate - Accessibility How to design for all - ID 87231-2023-616585.jpg
Image: Mobile User Experience (UX) Design - ID 87231-2021-463574.jpg
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COURSES
INFOVISION / Verizon

Feb 2022 – Jan 2023

UX - UI Designer

Roles & Responsibilities: UX - UI designer / Team Lead / Design thinker

​

  • Responsible for understanding the workflow of the main platform (EnGRAM) for requesting new projects through Verizon´s internal website.

  • Designed New components that were required for improving the experience when using EnGRAM.

  • Designed a complete admin panel for Manager Stakeholder Level so they can see and have an overall understanding of EnGram users and their involvement in each project they requested.

HCL / Verizon

May 2023 – Feb 2024

UX - UI Lead

Roles & Responsibilities: : Ux - Ui designer

​

  • I was responsible for improving the User Experience Design of the platform called FinOps. FinOps is the Financial Operations platform in which the internal users (Verizon´s financial directors, managers, admins and employees) worked on the company's budgeting, budget reporting and more. My core responsibilities were the understanding, digesting and redesigning the FinOps Platform

  • I was responsible for Redesigning the *One Cloud’s Home Page and Menu UX & UI.
    I was In charge of the redesign of the Homepage of One Cloud and the M    enu used to navigate One Cloud and all of its branches.

  •  I was responsible for Redesigning the *One Cloud’s ChatBot’s UX and Look and Feel, also worked on the Search Page’s (Results page) UI.

Entravision

Feb 2021 – Jan 2022

UX - UI Lead

Roles & Responsibilities: : Ux - Ui designer

​

  • Responsible of improving the Digital products the 3 major digital products within the company (El Botón, Noticias Ya and NBC Palmsprings)

  • Understanding of the end client and main objectives of the Brand by taking interviews with the Stakeholders like POs, Corporate Directors and Radio anchors.

  • Complemented information about the User persona by analyzing the data from Analytics to take quick and wise actions for the next releases.

  • Created the Design System of the 3 Brands for their Digital products using Atomic Design Methodology for quicker builds by working colaboratively and cocreatively with Designers and Developers within the team using Adobe XD as the main Design tool.

Playa Mia

June 2019 – Dec 2019

Head of UX - UI Designer / Sr. Service Designer

Roles & Responsibilities: UX - UI designer / Team Lead / Design thinker

​

  • Led the team from the beginning of the project through all the Design Thinking process.

  • Tought the team all the best practices of colaboration and coocreation requires to make the most in the least possible time, always focused the efforts of the design and dev areas using Design best practices and Atomic Design methogology to communicate through colaborative tools like Adobe XD, Zeplin and KanBan.

Santander | UX Lab

Oct 2018 – May 2019

UX - UI Lead / Service Designer

Roles & Responsibilities: : Ux - Ui designer / Team Lead

​

  • Empathize with the bank’s goal by interviewing stakeholders.

  • Responsible of the user research process by understanding the needs of the customers with 1 on 1 interviews, shadowing customers inside the bank branch.

  • Designer of a Customer Journey Map by detecting all the digital and non-digital touchpoints the customer have with the bank.

  • Responsible for designing the strategy to approach and convince the customer of becoming paperless with the research insights.

  • Designer of the Prototype of the mobile app solution for testing.

  • Responsible of redesigning the Billing statement of the bank.

  • Account executive dialogue designer to approach and convince the customer to become paperless.

TotalPlay

April 2018 – Sept 2018

Lead UX - UI Designer / Jr. Service Designer

Roles & Responsibilities: Ux - Ui designer / Team Lead

​

  • Project #1: UX Design project of TotalPlay called Totalzone in which the company needed a digital platform (flashpage) to help the customers to connect to their own WiFi services in specific public areas like airports, parks, malls, etc.

  • Project #2: UX Design project of Totalplay called Socios TotalPlay (TotalPlay Partners) in which any user could sell TotalPlay services in the area.

Citibanamex

Sept 2016 – Apr 2018

Sr. Visual Designer / Sr. UX - UI Designer

Roles & Responsibilities: Visual Designer / Ux - Ui designer

​

UX Designer of the offers site of Citibanamex website in which the partners of the bank place their offers for the users.

 

  • Redesign of the promotion’s website of the Citibanamex portal.

  • Visual design of offers of the site of Citibanamex.

  • Contact with the bank to update and maintain existing offers.

EXPERIENCEO

WORKING EXPERIENCE

GráficaWEB

Jan 2014 – Jul 2015

Jr. Visual Designer / Jr. UI Designer

Roles & Responsibilities: : Visual Designer / Ui designer

​

  • Web designer.

  • Visual design of publicity.

  • Photographer

  • Printer

  • Design project salesperson

Vangard

Aug 2015 – Aug 2016

Sr. Visual Designer / Jr. UX - UI Designer

Roles & Responsibilities: Visual Designer / Ux - Ui designer.

​

  • Visual designer of the brands social network posts.

  • UI designer of a website with gamification concept for Victoria Beer brand.

  • Visual design lead of the Xmatkuil fair 2015.

  • Designer of the Communication line of Montejo Carnival 2016

Yucatán (State Government)

Jul 2012 – Jun 2013

College student / Graphic Designer.

Roles & Responsibilities: Graphic Designer

​

The Secretariat of Communications and Transportation (SCT) needed a solution to give the users an easy and a friendly way to understand the routes of the buses of the public transportation service and possible connections to get from one place to another inside the city.

SEDUMA

Jul 2013 – Sept 2013

College student / Graphic Designer

Roles & Responsibilities: Graphic Designer

​

SEDUMA (Ministry of Urban Development and Environment) needed a solution for making the kids of schools to pay attention and really understand the importance of taking care of the planet, understanding the damage we do to the planet by not separating nor recycling our garbage and how to be part of the solution.

CONTACT
CONTACT

Feel free to contact by submitting this form or through my phone or email.

velamezadesigner@gmail.com

Tel: 3047722063

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